AXELOS global best practice – joint venture company created by the UK Government’s Cabinet Office and Capita plc – which develops, enhances and promotes international best practice methods and frameworks including PRINCE2®, MSP® and ITIL® 4.

Researching and writing user success stories for a company providing international best practice solutions for IT service management and business transformation


To highlight IT service management/business transformation issues and challenges in a range of industries and showcase how organisations have deployed the ITIL best practice framework to address these challenges.


By devising a flexible template of interview questions, Metamorphic PR has been able to engage with a diverse range of companies in various sectors and tell a clear and compelling story of how each is solving IT service management/business transformation problems using ITIL best practices.


We have interviewed technology and service management experts in a variety of companies around the world, getting under the skin of the often-complex, technical problems they need to solve and told their IT service management/business transformation success stories.

This has included companies including the world’s largest bakery business, a major Californian healthcare provider, a Florida-based banking business, an international airline systems provider, one of the world’s leading universities and a major defence, aerospace and security company.


Metamorphic PR has enabled AXELOS to increase its library of best practice case studies which demonstrate the value to leading organisations of investing in training, development and certification of their IT/IT service management teams in ITIL best practice.

  • “I initially approached Metamorphic PR to support AXELOS Global Best Practice, which was in start-up mode at the time, in the creation of a content strategy. Over seven years, and several hundred blog posts later, AXELOS is leading the way in thought leadership within our industry and this is thanks in main part to the professionalism and creative input from Metamorphic PR. I would definitely recommend the services of Metamorphic PR to anyone that wants to take their content creation and thought leadership to the next level.”

    Adam Cracknell – Head of Brand, PR and Communications, AXELOS
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